1.2 Headlines
•Capitalise only the first letter of the first word of the headline. The other words will all be first letter lower case.
○Example: The elephant we couldn’t see
○Exception: if the second or any subsequent word is a proper noun or abbreviation, capitalise the first letter of proper nouns and capitalise the entire abbreviation.
○Examples:
>When Balaji flunked the UPSC exams
>When ‘Salihan’ took on the Raj
•Headlines will be not be italicised. But for non-English words, use italics.
>Note: at present, the default setting on the website does not allow italics in headlines; this will apply when the setting is changed.
○Example: The song played on the nadaswaram
○Exception: if it’s a commonly-used Indian word, like sitar or basmati, it need not be italicised.
•Use single quotes in headlines to indicate irony, an unusual word or words from a published source.
○Examples:
>NCRB data: most suicides by ‘Others’
>The police pressured him into ‘confessing’ to the crime
•Sub-heads (within an article) can sometimes be used to break large chunks of text. They will follow the same style rules as headlines.
•In the Resources section, however, the title will stay as used by that report (whatever the upper case/lower case in the report’s title). But an all-capitals font will become upper/lower.
•Similarly, if the title or name of a periodical/report/paper/etc. is used in an article, then retain the upper/lower as used in that publication.
• A full stop will not be used at the end of any headline or sub-head.
•Character limit for headlines: maximum 45 (this is a soft limit that could change with the upcoming redesign).